I handled full branding from concept to execution for the Future of Home 2019 conference—the first of its kind under the Business of Home brand. I designed the flow of the microsite and created all graphics, ads, lanyards, window and event signage, brand spots, communications, and the program for an audience of interior designers, manufacturers, brands, and industry professionals. My visual goals were for the end result to feel fun yet sophisticated, designerly but approachable.